Exactly --> Forget Steve Jobs

Apple products are great, I’m using a couple right now. But the spiritual intonations describing Jobs’s role in the production of these easy to use, trendy, flashy, and expensive devices is overstated for a purpose. The auteur visionary, who throws off tradition, rises from the ashes and returns, and kills a rigid bohemoth (Gates) are all narratives that help to sell products and stocks. These stories encase the casings of Macbook and iPads with a genius virus that users mistakenly think is contagious.

Published: September 01 2011

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